Quokka creates custom audiences on Facebook, Google, etc based on people who didn't open your email campaign.
We are connecting Quokka to your ESP and scan campaigns every 2-4 hours to keep audiences updated. For example, if someone was added to an audience, but then opened an email, he or she will be removed from this audience. So, you won’t waste any additional penny.
From the technical side of this question, we connect Quokka to all your tools via the OAuth or the API key and with some magic we transfer them to, for example, Facebook.
At the next step, right after sign up, you will see the list of the available integrations.
Simply choose tools you are using and you will be all set in less than 5 minutes 😎
Learn more about how to use custom audiences!