A custom audience is an emailing list of your customer. You can use it to run ads for the specific group of people.
How to find custom audiences on Facebook?
- Go to the Ads Manager here: https://www.facebook.com/ads/manager
2. Press the "hamburger" button
3. Go to the "Audience" tab
In this tab, you can find all the custom audiences you have now.
We are adding a description to each custom audience, so you can always find them based on which campaign it was created and the time of the last update.
Sometimes, it takes additional time for Facebook to find people from your list, so give it a few hours to it, to finish audience creation. You can create ads based on this audience as soon as you find it on "Audience" tab. In this case, your ads will be running when Facebook will finish the matching process.
4. To run ads with custom audiences, you can follow this link https://www.facebook.com/ads/manage/powereditor/manage. It will get you directly to the Ads Manager
Important! Pay attention to account name you are using now.
5. Strat creating your ads as usual. And during ad set creation, choose the custom audience you want to target.
As you might notice it's the same audience we have seen at the 3rd step 😁
Now you can continue creating your ads. Here is a small tip. You can use almost the same message in your ad as you did it for an email campaign.
More ideas on use cases you can check in our "Cases" section in help center.